YouTube video service launched in Russia, the format of short videos Shorts.
This option is analogous to TikTok. In Shorts, you can create 60-second videos by overlaying YouTube music, basic filters, text, and subtitles. The beta version of Shorts will be available to all Russian users within a few weeks.
YouTube Shorts has been tested in the US and India since September 2020. The company noted that such videos are gaining more than 6.5 billion views every day around the world and therefore the decision was made to “develop this format on YouTube further”.
For easier and more convenient viewing of short videos, a special section has been added to the YouTube home page and a Shorts tab has been created in the mobile version. Also launched a separate player for short clips.
In May, YouTube announced the creation of a $ 100 million fund to pay Shorts content creators.