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Google and its video hosting YouTube have announced a new policy to prohibit the monetization of content that denies climate change. About it informs Axios edition, citing Google’s statement.
It is noted that this is one of the most aggressive measures that large technology platforms have taken to combat disinformation.
Advertisers, YouTube channel creators and other users will no longer be able to generate income from content that contradicts “the established scientific opinion about the existence and causes of climate change,” the company said in a statement.
This is about content that views climate change as cheating or fraudulent. Also, videos denying global warming and the harm caused to the atmosphere by greenhouse gas emissions or human activities will not be monetized.
Advertising and monetization will continue to be allowed in public debates on climate policy, the impacts of climate change, and in new research papers on the issue.
Google explained that the new rules are related to criticism of a number of advertisers and content creators who do not want their content to appear next to information denying climate change.
The company says it consulted a variety of experts, including climate change assessors from the United Nations, to develop new policies. The Google report says there is “unequivocal” evidence that greenhouse gas emissions are causing climate change. “
Content will be monitored for compliance with the new policy by both Google employees and special algorithms and automated mechanisms.
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