Natura Siberica has suspended production and operation of dozens of retail stores

Russian cosmetics company Natura Siberica has temporarily closed 80 retail stores and suspended production of goods. About it informs RBC with reference to the president of the company Sergey Buivol.

The decision is related to the termination of the agreement for the licensed use of trademarks with the Estonian OU Good Design, which owns part of the trademarks associated with the brands Agafia’s Recipes, Agafia’s First Aid Kit, Planeta Organica, Natura Siberica, the products under which are produced and sold by the founder’s company business of Andrey Trubnikov, who died in January 2021.

Trubnikov’s first wife and co-owner of the business unilaterally terminated the contract and banned cosmetics manufacturers “Grandmother Agafia’s Recipes and others from using these trademarks against the backdrop of a corporate and hereditary conflict that has been going on in the company since the spring of 2021.

In mid-August, Natura Siberica employees announced an attempted raider takeover of the company.

As stated in the open letter, Sergey Builov was appointed to the post of the president of the company in August. This personnel decision was made by the new CEO Dmitry Ganzer. The heirs of the founder of Natura Siberica Andrei Trubnikov, who died in January 2021, were not notified of Builov’s appointment to the post.

Builov worked at Natura Siberica under Trubnikov, but was dismissed by the founder of the company “for incompetence,” the report says.

The new leaders ordered to disable passes to the office territory for the founder and founder of the company Irina Yuryevna Trubnikova, her son and heir to Trubnikov Dmitry Trubnikov, as well as the leading employees of the company responsible for key areas: all chief accountants, the head of the procurement department, the director of international sales, the head of the service security and the head of the department of registration of trademarks.

The decision to transfer some of the employees to remote work was also canceled, they were disabled access to the work network.

Builov claims that he restricted access to top managers, who impeded his “legitimate activities in the interests of the company.”

On August 30, it became known that Trubnikova had regained control over the company’s property. In turn, Builov said that its representatives did not allow employees to enter the plant – production was stopped and Natura Siberica was suffering losses.